Laboratory of Change
Our work at LabZ is based on the service design methodology. It is a process which often brings a great change into a company or organization, but prior to that, just like in a lab, we test our solutions and experiment with them – so we can choose the one that fits best. That change can be applied to many various areas, it all depends on what your needs are at this moment.
How does it work? Get inspired!
Case study| Location: | Cambodia |
| Problem: | WHO diagnoses numerous developmental defects in children |
| Reason: | Anemia caused by insufficient iron intake during pregnancy |
solution no. 1:
Traditional magnesium supplement tablets
problem:
Lack of funds and complicated logistics for delivering resources (villages are on the water).
solution no. 2:
Pure iron cube. When added to a meal while it is being cooked, the iron ions pass into the food.
problem:
Housewives, instead of cooking, are using the cube to hold doors and support tables. The reason behind it is the cube’s unappetizing appearance.
solution no. 3:
During the research (interviews with village elders), a fish clue appears to be a strong symbol of health and happiness in Cambodian culture. The iron cube transforms into a shape of fish. In this form, housewives gladly use it in cooking.
final solution:
The fish gets more embellishments which increases its surface of contact with food and the amount of iron that passes into it.
How does it work? Get inspired!
Case study| Location: | Cambodia |
| Problem: | WHO diagnoses numerous developmental defects in children |
| Reason: | Anemia caused by insufficient iron intake during pregnancy |
solution no. 1:
Traditional magnesium supplement tablets
problem:
Lack of funds and complicated logistics for delivering resources (villages are on the water).
solution no. 2:
Pure iron cube. When added to a meal while it is being cooked, the iron ions pass into the food.
problem:
Housewives, instead of cooking, are using the cube to hold doors and support tables. The reason behind it is the cube’s unappetizing appearance.
solution no. 3:
During the research (interviews with village elders), a fish clue appears to be a strong symbol of health and happiness in Cambodian culture. The iron cube transforms into a shape of fish. In this form, housewives gladly use it in cooking.
final solution:
The fish gets more embellishments which increases its surface of contact with food and the amount of iron that passes into it.
Inspiring? Are you starting to notice possibilities of service design
and working with real insights?
Fantastic, because it can be applied to every industry and every challenge! All you have to do is notice the unique value in offered services or products, and open to change.
Fantastic, because it can be applied to every industry and every challenge! All you have to do is notice the unique value in offered services or products, and open to change.
What do we do?
We put together the needs of consumers and the needs of business and create innovative and effective solutions. We diagnose problems and respond to them successfully.
Offer
Our offer is always tailor-made, depending on our Client’s individual needs, resources, and capabilities. The process can last as long as a few months, but it can also be limited to single creative sessions or one-day workshops. Below we present selected cooperation models which can be adjusted to any project.
Design Minutes
Duration: by the hourWhat is it:
Quick consultation during which we are sometimes able to solve the problem, but usually it is used for diagnosis and developing further steps.Participants:
Selected individuals from the LabZ team and the client (individual people or an interdisciplinary team).Components of the process:
Offline or online meetings, desk research, possible mini workshop.
Design Jam
Duration: 1 dayWhat is it:
Intensive, one-day teamwork aimed at presenting a direction for possible solutionsParticipants:
Selected individuals from the LabZ team and the client (individual people or an interdisciplinary team).Components of the process:
An offline meeting, workshop, desk research, report.
Design Session
Duration: 2 daysWhat is it:
Strongly reduced process composed of 5 stages of design work we go through, but particular elements are used selectively.Participants:
Selected individuals from the LabZ team and the client (individual people or an interdisciplinary team), possible beneficiaries.Components of the process:
Offline meetings, workshops, desk research and other research (service safari, ethnography), prototype or directions for prototype’s development, report.
Design Sprint
Duration: 4-5 daysWhat is it:
A complete process composed of 5 stages each day: understanding the problem, ideation of solutions, decision on developing one solution, prototyping and testing.Participants:
Selected individuals from the LabZ team and the client (individual people or an interdisciplinary team), possible beneficiaries.Components of the process:
A series of online and offline meetings, workshop, desk research and other research (service safari, ethnography), tested prototype, report
Design Marathon
Duration: 3-4 weeksWhat is it:
The process is preceded by a thorough research, during each stage of the process a detailed work is performed, and it results in developing a prototype, which is then tested and improved in cooperation with beneficiaries (users of the service or product).Participants:
Entire LabZ team, a Client (individual people or an interdisciplinary team), beneficiaries and other stakeholders.Components of the process:
A series of online and offline meetings, workshop, desk research and other research (service safari, ethnography, interviews, surveys - qualitative and quantitative), tested and improved prototype, service blueprint, report.
Take your time Design
Duration: to be mutually agreed uponWhat is it:
This process is adjusted to your needs, it can be a combination of multiple packages or their modified versions, for example a series of Design Sprint.Participants:
A part or entire LabZ team, a Client (individual people or an interdisciplinary team), possible beneficiaries.Components of the process:
To be determined, in accordance with a work scope.
Team
LabZ is an interdisciplinary team of people who combine various competences and perspectives that penetrate each other. We involve both client and beneficiaries in our projects, which results in co-creative solutions.
