Design Marathon
Duration: 3-4 weeks
What is it:
The process is preceded by a thorough research, during each stage of the process a detailed work is performed, and it results in developing a prototype, which is then tested and improved in cooperation with beneficiaries (users of the service or product).
Participants:
Entire LabZ team, a Client (individual people or an interdisciplinary team), beneficiaries and other stakeholders.
Components of the process:
A series of online and offline meetings, workshop, desk research and other research (service safari, ethnography, interviews, surveys - qualitative and quantitative), tested and improved prototype, service blueprint, report.